About This Program

公共关系主要从语料库可以带你te boardrooms and creative agencies to sports arenas, the halls of Congress, global nonprofits, hospitals, fashion runways and beyond. You can even work from home as a community advocate, consultant or social media influencer. Coursework focuses on developing writing, critical thinking and digital, social media and visual communication skills, as well as analytics and strategic multimedia storytelling. You’ll graduate with a grounding in the practice of responsible advocacy and a firm grasp of inclusive communication.Read more...

Contact Information

• School Director:Emily Metzgar|mdj@kent.edu| 330-672-2572
• Speak with an Advisor
• Chat with an Admissions Counselor

Program Delivery

• Delivery:
  • In person
• Location:
  • Kent Campus

Examples of Possible Careers and Salaries*

Additional Careers

• Community Advocate
• Communications Managers and Crisis Communication Managers
• Content Creators
• Digital communication managers
• Influencer Marketers
• Government Relations/Public Affairs Managers
• Publicists
• Social Media Managers, Analysts, Content Specialists
• Sports public relations coordinators
• Web/Digital Content Producer

Accreditation

Accrediting Council on Education in Journalism and Mass Communications (ACEJMC); Public Relations Society of America (PRSA) - Certification in Education for Public Relations

^{* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics'Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.}

Admission Requirements

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago.

First-Year Students on the Kent Campus:First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit theadmissions website for first-year students.

First-Year Students on the Regional Campuses:First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact theRegional Campuses admissions offices.

International Students:All international students must provide proof of English language proficiency unless they meet specific exceptions. For more information, visit theadmissions website for international students.

Transfer Students:Students who have attended any other educational institution after graduating from high school must apply as undergraduate transfer students. For more information, visit theadmissions website for transfer students.

Former Students:Former Kent State students or graduates who have not attended another college or university since Kent State may complete the reenrollment or reinstatement form on theUniversity Registrar’s website.

Admission policies for undergraduate students may be found in the University Catalog.

Some programs may require that students meet certain requirements before progressing through the program. For programs with progression requirements, the information is shown on the Coursework tab.

Current Kent State Students:Active Kent State students who wish to change their major to Public Relations must have a minimum 2.000 overall GPA to be admitted.

Program Requirements

Course List

Code	Title	Credit Hours
Major Requirements (courses count in major GPA) (min C- grade required in all courses)
EMAT 10310	MY STORY ON THE WEB	3
orMDJ 20011	PRODUCTION FUNDAMENTALS
MDJ 20001	MEDIA, POWER AND CULTURE (DIVD) (KSS)1	3
MDJ 20008	RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS	3
MDJ 26001	WRITING FOR MEDIA	3
MDJ 26007	REPORTING	3
orMDJ 26008	BROADCAST REPORTING
MDJ 28001	公共关系原理	3
MDJ 31007	DIGITAL ANALYTICS IN ADVERTISING AND PUBLIC RELATIONS	2
MDJ 38002	PUBLIC RELATIONS CASE STUDIES	3
MDJ 40011	ETHICAL ISSUES IN INTEGRATED COMMUNICATION	1
MDJ 40016	LAW OF ADVERTISING AND PUBLIC RELATIONS	3
MDJ 40027	RACE, GENDER, CLASS AND DIS/ABILITY IN MEDIA INDUSTRIES	3
MDJ 40092	INTERNSHIP (ELR)	1
MDJ 48001	MEDIA RELATIONS AND PUBLICITY (WIC)	3
MDJ 48002	PUBLIC RELATIONS TACTICS	3
MDJ 48003	DIGITAL PUBLIC RELATIONS AND SOCIAL MEDIA	3
MDJ 48006	PUBLIC RELATIONS PUBLICATIONS	3
MDJ 48099	CAPSTONE: PUBLIC RELATIONS CAMPAIGNS (ELR)	3
orMDJ 41199	CAPSTONE: CAMPAIGNS IN ADVERTISING AND PUBLIC RELATIONS (ELR)
Media and Journalism Electives, choose from the following:		5
CCI 45091	SEMINAR IN MEDIA AND MOVEMENTS (ELR)
MDJ 21008	SOCIAL MEDIA STRATEGIES
MDJ 26005	MULTIMEDIA JOURNALISM
MDJ 40201	PUBLIC RELATIONS PRACTICE: PUBLIC AFFAIRS
MDJ 40202	PUBLIC RELATIONS PRACTICE: CRISIS COMMUNICATION
MDJ 40295	SELECTED TOPICS IN MEDIA AND JOURNALISM
MDJ 41111	FASHION PUBLISHING
MDJ 41150	GLOBAL ADVERTISING AND PUBLIC RELATIONS
MDJ 41192	PRACTICUM IN ADVERTISING AND PUBLIC RELATIONS (ELR)
MDJ 41395	SELECTED TOPICS IN ADVERTISING AND PUBLIC RELATIONS
Additional Requirements (courses do not count in major GPA)
UC 10001	FLASHES 101	1
通信与信息学院Core Electives, choose from the following:		9
CCI 10095	SPECIAL TOPICS IN COMMUNICATION AND INFORMATION
CCI 40089	BRANDING AND SOCIAL MEDIA STRATEGIES FOR ITALIAN LIFESTYLE (ELR)
CCI 40095	SPECIAL TOPICS IN COMMUNICATION AND INFORMATION
CCI 40189	ITALIAN POP CULTURE
CCI 40289	ITALIAN CINEMA (ELR)
CCI 40389	DOCUMENTARY FILMMAKING (ELR)
CCI 40489	MULTIMEDIA EXPERIENTIAL LEARNING (ELR)
CCI 45089	INTERNATIONAL EXPERIENCE IN THE COLLEGE OF COMMUNICATION AND INFORMATION (ELR)
CCI 46089	INTERNATIONAL EXPERIENCE IN THE COLLEGE OF COMMUNICATION AND INFORMATION (ELR)
COMM 15000	INTRODUCTION TO HUMAN COMMUNICATION (KADL)
COMM 35852	INTERCULTURAL COMMUNICATION (DIVG)
EMAT 25310	CREATIVE CODING
EMAT 33310	HUMAN-COMPUTER INTERACTION
LIS 30010	INFORMATION FLUENCY IN THE WORKPLACE AND BEYOND
UXD 20001	INTRODUCTION TO USER EXPERIENCE DESIGN
VCD 13000	VISUAL DESIGN THINKING
Kent Core Composition		6
Kent Core Mathematics and Critical Reasoning		3
Kent Core Humanities and Fine Arts (minimum one course from each)		9
Kent Core Social Sciences (must be from two disciplines)		3
Kent Core Basic Sciences (must include one laboratory)		6-7
Kent Core Additional		6
General Electives (total credit hours depends on earning 120 credits hour, including 39 upper-division credit hours)2		26
Minimum Total Credit Hours:		120

¹

最小的C级必须履行的车手iting-intensive requirement. If course is not being used to fulfill the writing-intensive requirement, a minimum C- grade must be earned.

²

A maximum of 4 credit hours of Physical Activity, Wellness and Sport (PWS) courses may be applied toward the degree program. For students interested in developing a global perspective, foreign language courses or any of the following general elective courses are recommended:ANTH 18210,ANTH 48245,PACS 32030,PACS 32040,COMM 35852,GEOG 22040,MCLS 20091,MUS 22121,PH 10002,POL 10500.

Progression Requirements

• No grade lower than a C- in a MDJ course will be counted toward graduation or as a prerequisite for a subsequent class.

Graduation Requirements

Graduation Requirements Summary

Minimum Major GPA	Minimum Overall GPA
2.000	2.000

Roadmap

这s roadmap is a recommended semester-by-semester plan of study for this major. However, courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.

Plan of Study Grid

Semester One		Credits
MDJ 20001	MEDIA, POWER AND CULTURE (DIVD) (KSS)	3
MDJ 26001	WRITING FOR MEDIA	3
MDJ 28001	公共关系原理	3
UC 10001	FLASHES 101	1
Kent Core Requirement		3
Kent Core Requirement		3
	Credit Hours	16
Semester Two
EMAT 10310 orMDJ 20011	MY STORY ON THE WEB or PRODUCTION FUNDAMENTALS	3
通信与信息学院Core Elective		3
Kent Core Requirement		3
Kent Core Requirement		3
Kent Core Requirement		3
	Credit Hours	15
Semester Three
MDJ 20008	RESEARCH AND MEASUREMENT IN ADVERTISING AND PUBLIC RELATIONS	3
MDJ 38002	PUBLIC RELATIONS CASE STUDIES	3
Kent Core Requirement		3
Kent Core Requirement		3
General Elective		3
	Credit Hours	15
Semester Four
MDJ 26007 orMDJ 26008	REPORTING or BROADCAST REPORTING	3
MDJ 48002 orMDJ 48006	PUBLIC RELATIONS TACTICS or PUBLIC RELATIONS PUBLICATIONS	3
Kent Core Requirement		3
Kent Core Requirement		3
Kent Core Requirement		3
	Credit Hours	15
Semester Five
MDJ 31007	DIGITAL ANALYTICS IN ADVERTISING AND PUBLIC RELATIONS	2
MDJ 48002 orMDJ 48006	PUBLIC RELATIONS TACTICS or PUBLIC RELATIONS PUBLICATIONS	3
Media and Journalism Elective		2
Kent Core Requirement		3
General Electives		6
	Credit Hours	16
Semester Six
MDJ 40027	RACE, GENDER, CLASS AND DIS/ABILITY IN MEDIA INDUSTRIES	3
MDJ 48001	MEDIA RELATIONS AND PUBLICITY (WIC)	3
MDJ 48003	DIGITAL PUBLIC RELATIONS AND SOCIAL MEDIA	3
通信与信息学院Core Elective		3
General Electives		3
	Credit Hours	15
这rd Summer Term
MDJ 40092	INTERNSHIP (ELR)	1
	Credit Hours	1
Semester Seven
MDJ 40016 orMDJ 48099 orMDJ 41199	LAW OF ADVERTISING AND PUBLIC RELATIONS 或顶点:公共关系活动(ELR) or CAPSTONE: CAMPAIGNS IN ADVERTISING AND PUBLIC RELATIONS (ELR)	3
Media and Journalism Elective		3
通信与信息学院Core Elective		3
General Elective		6
	Credit Hours	15
Semester Eight
MDJ 40011	ETHICAL ISSUES IN INTEGRATED COMMUNICATION	1
MDJ 40016 orMDJ 48099 orMDJ 41199	LAW OF ADVERTISING AND PUBLIC RELATIONS 或顶点:公共关系活动(ELR) or CAPSTONE: CAMPAIGNS IN ADVERTISING AND PUBLIC RELATIONS (ELR)	3
General Electives		8
	Credit Hours	12
	Minimum Total Credit Hours:	120

University Requirements

All students in a bachelor's degree program at Kent State University must complete the following university requirements for graduation.

NOTE:大学要求可能实现program by specific course requirements. Please see Program Requirements for details.

Bachelor's Requirements

Requirement	学分/课程
Flashes 101 (UC 10001)	1 credit hour
Course is not required for students with 30+ transfer credits (excluding College Credit Plus) or age 21+ at time of admission.
Diversity Domestic/Global (DIVD/DIVG)	2 courses
Students must successfully complete one domestic and one global course, of which one must be from the Kent Core.
Experiential Learning Requirement (ELR)	varies
Students must successfully complete one course or approved experience.
Kent Core (see table below)	36-37 credit hours
Writing-Intensive Course (WIC)	1 course
Students must earn a minimum C grade in the course.
Upper-Division Requirement	39 credit hours
Students must successfully complete 39 upper-division (numbered 30000 to 49999) credit hours to graduate.
Total Credit Hour Requirement	120 credit hours

Kent Core Requirements

Bachelor's Requirements

Requirement	学分/课程
Kent Core Composition (KCMP)	6
Kent Core Mathematics and Critical Reasoning (KMCR)	3
Kent Core Humanities and Fine Arts (KHUM/KFA) (min one course each)	9
Kent Core Social Sciences (KSS) (must be from two disciplines)	6
Kent Core Basic Sciences (KBS/KLAB) (must include one laboratory)	6-7
Kent Core Additional (KADL)	6
Total Credit Hours:	36-37

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Program Learning Outcomes

Graduates of this program will be able to:

1. Understand global and cross-cultural influences in public relations practice and help drive diversity and inclusion as true organizational values and convey those values to internal and external publics.
2. Critically analyze data and trends and conduct research to inform strategic planning, support organizational objectives and measure return on investment.
3. Be effective strategic communicators and clear, concise writers who are skilled at creating meaningful content across a variety of genres and platforms.
4. Serve as ethical, responsible advocates who advance the public interest and serve as the conscience of an organization.
5. Act as strategic planners with a solid grounding in reputation management, risk and crisis based on public relations and communication theory and who serve as critical and independent thinkers from research to implementation to evaluation.

Full Description

The Bachelor of Science degree in Public Relations can take students from corporate boardrooms and creative agencies to sports arenas, the halls of Congress, global nonprofits, hospitals, fashion runways and beyond. You can even work from home as a community advocate, consultant or social media influencer. Coursework focuses on developing writing, critical thinking, and digital, social media and visual communication skills, as well as analytics and strategic multimedia storytelling. Students graduate with a grounding in the practice of responsible advocacy and a firm grasp of inclusive communication practices.

Kent State boasts the only public relations program in Ohio that is both certified by the Public Relations Society of America (PRSA) and accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

这s degree is rooted in professionalism, with a focus on developing writing, critical thinking, digital and visual communication skills, as well as analytics and strategic multimedia storytelling. Students learn to deliver messages through social media, websites, podcasts, videos, press releases and other media tools, events, public policy and more.

Classes routinely involve researching, creating and presenting a public relations plan for real clients. Students build a strong portfolio through hands-on learning opportunities, including two student agencies, a required professional internship and public relations campus jobs. Kent State’s chapter of the Public Relations Student Society of America (PRSSA) and its members consistently win awards at national conferences, placing the chapter in the top tier nationwide.

Students may apply early to the following master's degree programs and double count 9 credit hours of graduate courses toward both degree programs. See theCombined Bachelor's/Master's Degree Program Policyin the University Catalog for more information.

• Master of Arts degree in Communication Studies
• Master of Arts degree in Media and Journalism
• Master of Arts degree in Visual Communication Design
• Master of Library Information Science degree in Library and Information Science
• Master of Science degree in Emerging Media and Technology
• Master of Science degree in Health Informatics
• Master of Science degree in Knowledge Management
• Master of Science degree in User Experience